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Using Data to Reach New Plasma Donors
This webinar will offer insights on how best to use communications tools to encourage plasma donation, share findings from potential donor research, outcomes and learnings from a donor-focused social media campaign, and impart lessons in donor recruitment from the plasma collection industry.

May 25, 2021 12:00 PM in Eastern Time (US and Canada)

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Speakers

Robert Chestnut & Robin Chestnut
Senior Partners @The Chestnut Partnership
Robert (Bob) Chestnut, Ph.D. - Bob is an expert in quantitative measurement, analysis, & prediction of behavior. He has designed & conducted studies of both physicians/HCPs & patients/consumers. Applications have ranged from large-scale market studies to develop marketing & communications strategy at launch to small-scale web surveys to address tactics in pricing & product design, HCP usage of new treatments, & patient attitudes and behaviors. Robin Chestnut, Ph.D. - Robin is a professional moderator & expert in qualitative techniques (focus groups, remote moderating, in-depth interviews). She is experienced in interviewing Key Opinion Leaders (KOLs) in science & medicine, physicians of all specialties, healthcare professionals, & decision makers in a variety of healthcare organizations. On the patient side, Robin works across all major conditions & has a depth of involvement in rare disorder communities (patient, caregiver, & advocates), cancer, & immune-related conditions.
Mathew Gulick
Senior Director, Global Communications @Plasma Protein Therapeutics Association
Mathew Gulick is the Senior Director, Global Communications at PPTA and has been with the Association since October 2017. In his role, he oversees the creation, amplification, and evaluation of PPTA’s core messages via its digital, social, and print materials, including via The Source magazine, the Annual Report, and PPTA’s several websites. Additionally, Mat manages PPTA’s PR campaigns to build awareness of the importance of plasma donation to treat rare and serious conditions impacting those with missing or functionally deficient proteins in their plasma. As the Association’s primary contact with the media, Mat is responsible for engaging with reporters and coordinating interviews to further promote understanding that plasma donors save lives every day.
Vlasta Hakes
Director, Corporate Affairs @Grifols
Vlasta leads Grifols ongoing efforts to develop and execute strategies that advance Grifols reputation to help ensure a more favorable environment for the business. Her key responsibilities include creating and overseeing external efforts to raise awareness around plasma. She manages Grifols reputation and advances the Grifols brands in local communities where Grifols operates through media relations, crisis management, stakeholder engagement and education on the importance of plasma donation. Vlasta also oversees the company’s community engagement efforts to ensure that it aligns with and advances Grifols corporate mission and strategy, builds shared value with core stakeholders, and increases internal and external engagement in the company’s social programs.